Email Marketing
In my role with Chickasaw Country, I managed the distribution of monthly newsletters to a subscriber base of over 32,000 individuals. Additionally, I developed and implemented strategies to grow our audience, including creating automated processes for new sign-ups via the website and through contact imports. These processes included sending personalized welcome emails to new subscribers, enhancing their engagement from the outset.
Stats for 2021-2022
Open rate - 25.85%
Click rate - 1.20%
Deliver rate - 99.58%
Unsubscribe rate - 0.27%