Social Media Marketing
Chickasaw Country
Social Media Strategy 2022
GOALS
Increase engagement and follower count across social media platforms
Drive traffic from social media to website
Increase travel guide requests
CREATIVE PROCESS & STRATEGY
Before I took this position, Chickasaw Country marketing was managed by an out-of-state agency. However, my proximity to the region allowed me to deeply engage with the local culture, attend events, and produce high-quality content. With an increased budget, I began reaching larger audiences with our paid social ads, I began incorporating quality user-generated content from various locations and utilizing reels. I develop an annual content calendar, followed by detailed monthly plans for Facebook, Instagram, Pinterest, and YouTube. Each content piece undergoes a thorough three-tier approval process, reflecting our status as a tribal nation.
SKILLS USED & LEARNED
Premiere Pro
Meta Ads
Strategy
Google Analytics
Canva
Social Media Copywriting
RESULTS
Increased organic engagements on Facebook by 24.1% from 483,009 in 2021 to 599,646 in 2022.
Increased Instagram following by 3.5% in 2022
Increased traffic conversion from social to website from 58,590 users in 2021 to 265,493 users in 2022, a 353.14% increase.
This is a dramatic increase but I believe the change in moving it in-house, introduction of our new social media strategy, and consistent quality posting resonated well with our audience.
Increased Travel Guide requests from 5,552 to 12,855 (131.54%)
Leveraged paid social ads through Meta, Pinterest, and YouTube to increase Travel Guide conversions.
Promoting Attraction on IG Reels
Plays - 4,996
Engagement - 335
Reach - 4,795
Content Scheduling
Sprout Social
Later
Hootsuite
Meta Business Suite
Part 1 -10 Things to Do on IG Reels
Plays - 10,259
Engagement - 567
Reach - 10,001
Reach - 454,422
Impressions - 500,043
Engagement - 1,150
Promoting Town on IG Reels
Plays - 34,357
Engagement - 1,279
Reach - 34,049
Individual Meta Ad promoting Outdoors
Reach - 209,282
Impressions - 461,576
Engagements - 79,772
Platforms
Meta Ads
Meta (Facebook)
Instagram
Pinterest
YouTube
Google Ads
LinkedIn
X (Twitter)
Promoting on Pinterest Ad
Tai-Okie
Social Media Strategy 2020
Creative Process and Strategy
Tai-Okie was a brand new food truck offering rolled ice cream, launched in Oklahoma City. Starting from scratch with this small, local business granted me considerable creative freedom. As the brand gained a larger following on Instagram, I focused my efforts on this platform, helping take pictures and posting content manually with a flexible schedule during the initial opening phase. I also explored the mechanics of online contests, which significantly contributed to increasing Tai-Okie's follower base.
GOALS
Start new brand on social media profiles
Grow following for brand awareness
Use giveaways and UGC to generate engagement
Skills Used and Learned
Canva
Photography
Instagram
Results
Launched successful social media pages on Instagram and Facebook
Supported in increasing followers on Instagram to 1,600 within the first 3 months
Leveraged UGC and giveaways to increase follower count
Social media contests
Sprout Social
Content creation
